I made Tend for my mom, and for the rest of us.
My mom is the one in our family who holds everything together. She knows every appointment, every pill, every phone number, and she carries it like it's her job alone.
I would have helped in a heartbeat. I just didn't know what to do, and every time I asked, it became one more thing she had to explain. I think a lot of families look like ours: one person carrying it all, and people around her who want to help but don't know where to start.
Tend is my answer to that. Once it's written down, she doesn't have to be the only one who knows, and the rest of us can finally step in.
And because I was building it for my own family, I built it the way I'd want it for them. Every few months there's another story. A health app shares people's data with advertisers. A company gets hacked and loses it. I didn't want our family's health details sitting on anyone's server, including mine. So Tend keeps everything on your phone. I can't see it, and nobody can buy it from me.
Gio, founder of Tend






















